On aime cette attitude rock, on aime ces guitares de Loïc et Denis-Paul Mazerolle, on aime ce beat costaud, on aime cette propension à la saturation, on aime ces choix harmoniques, on aime ces accroches et ces ponts. Alain Brunet, La Presse
L'arrivée d'un artiste humble, autodidacte et doué comme Loïc April sera salutaire pour la scène musicale émergente du Québec. Émilie Côté, La Presse
Influenced as much by Slowdive and the Pixies as by Françoise Hardy, the self-taught multi-instrumentalist has a liking for unorthodox and melodious chord progressions. The result is a timeless and vivid French rock record.loicapril.com/
Following Mes ruines sur tes décombres, a first single that found its place on both commercial and college radio, Loïc April shares a music video for the song Le silex qui aimait trop le froid, off his self-titled debut album released March 30th via Bonsound. The video was directed by production company DAVAI and was shot primarily using a handheld camera. The story follows a young man traveling through Montreal on his skateboard at a furious pace while remembering difficult moments in his life.
Produced by Jonathan Charette (Groenland, Simon Kingsbury), the album came to fruition over many morning rehearsals in an dusty east-Montreal space. Indie rock soundscapes blend with shoegaze, post-punk and powerpop influences. The lyrics evoke solitude, social anxiety and disillusionment, and borrow from both ecclesiastical and mythological vocabulary. The critically-acclaimed songwriter Philippe B acted as a mentor during the writing process. Déroger au décorum / Mutiner mon mutisme / Épaulé par Perséphone / Je suis parachutiste / J’ai osé espérer des points pour la démarche, sings Loïc on Des points pour la démarche. The recording was entrusted to Reelroad Studio’s Samuel Gemme (Uubbuurruu, Anemone, Jésuslesfilles) and the mixing to Adrian Popovich (We Are Wolves, Solids, Heat).
Loïc April released his debut EP DIV/SION in 2016, a striking, well-composed work of shoegaze rock that blends dreamy pop melodies and introspective lyrics with reverb and guitar distortion. Since then, the self-taught multi-instrumentalist has performed at POP Montreal, the FrancoFolies de Montréal, Coup de coeur francophone and Saint-Roch Expérience, among others. He’s also opened for Phoebe Bridgers, Snail Mail and Slow Hollows. Influenced as much by Slowdive and the Pixies as by Françoise Hardy, the artist has a liking for unorthodox and melodious chord progressions.
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