Today, Yann Perreau shares the music video for his song Faut pas se fier aux apparences featuring Pierre Kwenders and Inès Talbi off his latest album Le fantastique des astres. Excitingly, the song just reached # 1 on Quebec’s Top 100 Correspondant chart this week. This ranking, which is a career-first for the singer-songwriter-performer, involves some twenty francophone radios across the country.
The idea for the video was conceived by the advertising agency LG2 and the video itself was directed by Didier Charette (Romeo & Fils). The audience is invited to examine the force of attraction through a single unedited shot in which all the protagonists remain uncomfortably still and every visible article is for sale. Clickable squares appear next to specific objects, and in the final shot, even the artist’s close can be bought! For the ultimate shopping experience, it is better to watch the video on a computer. If viewing from a mobile device, you can find the items for sale at fautpassefierauxapparences.myshopify.com. All profits will be donated to the organization Jeunes musiciens du monde.