Virginie B goes full-on hyperpop on Madone, her first single via Bonsound

Just a week after announcing her signature with Bonsound (label and publishing), Virginie B unveils Madone, a quirky and bubbly ode to laziness, nature and womanhood. This hyperpop single is accompanied by a music video directed by Rosalie Bordeleau, in which the singer-songwriter, producer and multi-instrumentalist embodies four archetypes of femininity.

Led by the manic energy of a sugar rush, Madone combines a surprisingly diverse array of musical ideas for its short runtime; percussive bass licks, intricate electronic production, art pop sensibilities and a trap-adjacent bridge successfully channel both raw immediacy and glamorous finesse. Virginie B’s playfully processed voice captures the mystical nature of the lyrics, carrying memorable melodic lines about the embrace of her indolence through the revelatory advent of a divine feminine figure. The song was composed and produced alongside close collaborator Louis Jeay-Beaulieu.

With its eccentric symbolism and maximalist costumes designed by Myraï Lavoie and Tristan Rehel, the music video for Madone is a feast for the eyes through which the singer-songwriter personifies four distinct visions of femininity: the undesirable, the tortuous, the strong and the hyper-feminine. These four characters are complemented with a fifth one that gives the song its name: the Madonna, a powerful deity who guides us towards the ultimate secret of carefreeness with the bewitching mantra no me importa.