Naya Ali unveils Life, a call to live in the moment

Just a few weeks after announcing her singing to Bonsound, Montreal rapper Naya Ali now unveils the single Life. Blending rhythmic afrobeat elements and pop influences, this standout song is a vibrant and uplifting reminder to make the most of our limited time here and to live in the present moment.

Produced by longtime collaborator Kevin Figs (Jeremih, Moneybagg Yo, Charlie Puth), Life is a crossover track that showcases Naya's versatility and evolving pen game. With a vocal delivery that leans more towards singing than rapping, the artist ensures a heartfelt and cohesive performance that resonates deeply.

Driven by the organic feel of live instruments and backed by the soulful harmonies of a small choir, the Montreal-based artist reminds us that amidst our ambitions and daily pursuits, the most significant blessings are often the simplest ones — being healthy, alive, and able to share love and appreciation with those around us.

I found myself being blinded by ambition, forgetting about my blessings, she explains. I wrote this song when I saw how fleeting time is; one day my parents won’t be with me anymore, and I’ll ask myself how does any of this external stuff even matter.

The song Life is accompanied by a visualizer in which Naya Ali returns to her roots. Shot in her hometown of Addis Ababa, Ethiopia, the footage was captured by Senegalese director Chérif Tall.