Naya Ali unveils trap-infused single The Heist before the release of her album We Did The Damn Thing this Friday

Today, Montreal-based rapper Naya Ali presents The Heist, one last single before the release of her new album We Did The Damn Thing, out this Friday, February 7th, via Bonsound. Created in Toronto alongside producer Adrian X, the track finds the Montreal MC taking shots at the ones who’ve crossed her. Over a trap beat and rumbling electric guitar, she riffs about betrayal, ducking gunshots, and the relentless pursuit of recovering an outstanding debt.

The launch concert for We Did The Damn Thing will take place on Saturday, February 15 at Le Ministère in Montreal.

I wrote The Heist conceptually, Ali says of the drama-steeped song. There’s the planning of the heist, the heist, and the getaway: that’s the verses. Conceptually, what it means is: f--k you, pay me. We’re gonna take what’s ours anyway if you give it to us or not. The song offers a narrative that unfolds alongside the fundamental theme of reparation for Black and Brown people, reflecting the restitution of what is rightfully theirs, a recurring topic on the rapper's new album.

Ali's slithering vocals deliver menace and mischief while embodying resilience and defiance. Her intensity never wavers, and much like a community demanding what has been unjustly withheld, she takes delight in settling scores.